A Tool for Emotional Risk Management -- Name It and Claim It
by Charles H. Green on Wednesday, June 18, 2008 (post #306)
In my last post, I suggested that one of the biggest obstacles to those in the professional services was a discomfort with taking emotional risks. Since there is no trust without risk, this creates a barrier to trusted relationships.
There is a key, a technique for mitigating emotional risk; it’s called Name It and Claim It. I’ll express it grammatically, though it can’t be emphasized enough that you must say the words genuinely, with care. If you’re faking it, if you’re phony, there are no words to do the job.
Think of a big bad truth; an elephant in the room. The thing that everyone knows is true, but no one wants to talk about. Name It and Claim It is for getting those “elephants” out in the open. Because the thing about elephants is that if you don’t speak them, they take control. But if you can Name It—that is, speak the elephant in the room—then you can Claim It—you can recover control.
The elephant may be that you are nervous. Or that the other person is nervous. That you’re about to say something highly personal. Or that you’re concerned about a lack of information. Or that you are low in experience on a given issue. Or that you may not know how to phrase something. Or that others know more about a given issue.
Whatever you’re afraid of, that’s the Elephant in the Room. That’s what needs naming. So here’s the skill.
List as many caveats as are necessary to slightly overcompensate for what you’re about to say—then say it.
That’s it; though every word is important. Here are a few examples:
- “at the risk of sounding like a broken record, being redundant over and over again, let me remind us all one more time that…”
- “I know we’re busy here and everyone’s got a loaded agenda, and we’re all supposed to be business like, but I’ve got to tell you—I’m a little nervous.”
- “I’ve never been in your situation, and of course you’ve seen many more of these than me, and maybe it’s presumptuous of me, but—I think if I were in your shoes that would be very upsetting to me.”
- “Before we go too much further in the conversation, I’d like to make sure neither of us gets embarrassed by it turning out that price is either way above or way below what the other person thought, so—I’m thinking this is a low 7 digit number. Is that wildly in the same ballpark you were thinking?”
- “I’m probably way off here, and I haven’t had my eyesight tested lately, and the light is bad, but—isn’t the emperor not wearing an clothes?”
Name It and Claim It feels risky. It is. But it is like a vaccination. A small pain now mitigates a much larger pain later. A small emotional personal risk can add huge payoff by suddenly making a big issue eaiser to talk about.
When you Name and Claim properly, the worst that can happen is that the other person validates all those fears you expressed—“yes, you really should have waited, and you’re right, it is embarrassing,” and so on. But the important truth is—you’ve spoken the thing that needs speaking. From then on, everything has changed.
Because when humans say something out loud to each other—as opposed to letting it fester unspoken within each person—a connection is made. You may continue to disagree—but sullen, resentful disagreement is far more corrosive than spoken, acknowledged disagreement. One is connection; one isn’t.
Name It and Claim It doesn’t just mitigate risk; it actually creates trust at the same time. Because it usually amounts to one person taking a personal risk in the realm of intimacy. People reciprocate. If I take a risk in front of you—honestly, sincerely—odds are you’ll respond in kind. Thus intimacy increases; thus trust increases.
Professionals need to take more personal risk. This tool can help.
Charles H. Green is founder and CEO of Trusted Advisor Associates; read more about Charlie at http://trustedadvisor.com/cgreen/
posted in Trust in Leadership Development and Strategy








January 2009
peter vajda said
www.spiritheart.net
Showing our vulnerability is something most folks are loathe to do...most go in the other direction and build a wall of defensiveness...creating a wall around one's self which interferes with a closer, real and honest relationship with another...
Most consciously or unconsciously feel there's a danger in being vulnerable or showing one's vulnerability, so they become tentative, cautious and reactive...fearing showing the "delicacy " of their true and real self...
the deal in being authentic, real and trusting is to become consciously conscious of our defensiveness, learn how to become real, how to be ourselves...and this can only happen when we come to terms with our vulnerability...going through it....and not around it...vulnerability is the doorway that leads one to their True and Real self...and away from the false self, the ego personality, and the fake and phony self.
the greater the (allowing of our)vulnerablity, the lesser the distance beween one's self and others, and the more honest the relationshship.
posted on Wednesday, June 18, 2008