Trust Coaching
Learning to be trusted--in business relationships, sales, leadership--isn't just a cognitive adventure. Books, lectures and seminars take you only so far. There is no substitute for practical experience.
The single most powerful way to gain that experience is to engage an expert in a coaching relationship. That's why we offer trust coaching: as an adjunct to seminars, and as a standalone offering to motivated individuals.
Trust Coaching: Our Approach
We model our principles in all our coaching relationships.
This means:
-we define goals up front with you--personalized, customized. tailored to you.
-we rely on people, not processes. All Trusted Advisor Coaches are certified by Charles H. Green. They are intimately familiar with the Trust-Based programs, and have a long track record of successful coaching. The superb content and coaching skills of our coaches are at the heart of our approach.
-we collaborate on your behalf: our coaches meet together monthly to discuss specific learnings, problem-solve, hone our own skills, and share best practices for the benefit of all our coaching clients; client confidences are maintained as appropriate.
-our primary purpose is to help you, your people and your firm, be more successful: if we do this, we will succeed as well. If we do not do this, nothing else matters.
Trust Coaching: Delivery
We offer Trust Coaching individually, in groups within companies and in groups from different companies. We are flexible by design, because our goal is to meet your needs, not to fit our program into your organization.
Terms: We suggest minimum terms of 6 months, so that goals can be defined and accomplished. However, agreements are cancellable at any point and for any reason, payable only for fees accrued to date of cancellation .
Group coaching is done by phone, or in person, around individual issues, or shared challenges. Group members may be intact work teams, or otherwise as we design together. All groups are small cohorts (four to eight people, maximum) that convene at regular intervals for anywhere from 45 to 90 minutes at a time. Pricing is on a situational basis--ask us.
Individual coaching: think of it as an "all you can eat" menu, at a flat monthly rate. Most people most of the time will average a meeting per week, about 2-3 weeks per month. Sometimes you'll use more, sometimes less; we will accommodate your needs. We also allow time for between-meeting emails and spot calls, as well as for review and editing of written communications and materials.
Meet Our Coaches
Each of our coaches meets our stringent standards of being a superb coach, and mastery of Trusted Advisor concepts and approaches both academically and in their own lives. We live what we teach and are thrilled to share it with you. Coaches are selected and personally certified by Charles H. Green in the Trusted Advisor and Trust-Based Selling approach.
Depending on the needs of your organization, Charles Green will work with you to choose the right design and coach(es) for your team. Our coaches' bios and expertise are below:
Charles H. Green is founder and President of Trusted Advisor Associates. He spent 20 years in management consulting before founding the firm in 1997. Charlie is a leading authority on the subject of trusted business relationships. A speaker, educator and consultant to leading global organizations, he specializes in complex organizations with complicated product or service offerings.
A graduate of Columbia College (BA Philosophy, 1972) and the Harvard Business School (MBA 1976), he is the author of Trust-based Selling (McGraw-Hill, 2006) and co-author of The Trusted Advisor (Free Press, 2000). In addition to his books, he has published articles in Harvard Business Review, Directorship Magazine, Management Consulting News, CPA Journal, American Lawyer and Commercial Lending Review, and is a Contributing Editor to RainToday.com. He is reachable at cgreen@trustedadvisor.com.
Andrea Howe, President, Bossanova Consulting.
Andrea has worked in the consulting profession for the past 15 years. She is the President and Founder of BossaNova Consulting Group, a company that teaches people in professional services how to stand apart from their competition by being extraordinary in their client relationships.
Andrea is a gifted speaker, facilitator, and instructor who has planned and/or executed hundreds of off-sites, workshops, focus groups, presentations, training events, and keynote speeches. She has worked with groups as small as five and as large as 5,000. She has coached hundreds of professionals (in groups and one-on-one) on topics such as: team leadership, performance coaching and feedback, collaborative problem solving, negotiations, influence, conflict management, facilitation, consulting, and presentation skills.
From 1992 to 2000, Andrea worked for a $1b technology consulting firm where she supported both external and internal clients in a variety of roles. Her last corporate role before taking the entrepreneurial leap was director of leadership development for this 9,000-person company. Andrea co-authored “Truth, Lies, and Unicorns: The Cost of Dishonesty in Business,” with Charlie Green. She is also a member of the Duke Corporate Education Global Learning Resource Network.
Andrea lives in Washington DC where her favorite past-times include listening to live music and partner dancing – preferably in combination! She can be reached at ahowe@trustedadvisor.com.
Stewart M. Hirsch, Esq., Founder and Principal, Strategic Relationships
For the past 12 years, Stewart has helped professional services providers develop business. His team and individual coaching gives professionals strategies and a tactical approach to implement practical next steps, while he helps them integrate strong communications skills, develop trust-based relationships and holds them accountable.
Stewart has delivered keynotes, multi-session workshops and programs for firm retreats and association/industry conferences. He has facilitated cross selling meetings, and strategic planning practice group meetings. He has coached several hundred professionals in groups and individually in both short and long-term programs.
Stewart has authored several articles on business development and is a member of the Duke Corporate Education Global Learning Resource Network. From 1980 to 2001, Stewart practiced law in a variety of environments, including as in-house counsel in legal departments in a number of large, national and multi-national companies. As an attorney he regularly worked with and advised senior executives. He can be reached at shirsch@trustedadvisor.com.
