Seminars and Coaching

Trust Coaching

Learning to be trusted—in business relationships, sales, leadership—isn't just a cognitive adventure. Books, lectures and seminars take you only so far. There is no substitute for practical experience.

The single most powerful way to gain that experience is to engage an expert in a coaching relationship. That's why we offer trust coaching: as an adjunct to seminars, and as a standalone offering to motivated individuals.

Trust Coaching: Our Approach

We model our principles in all our coaching relationships.

This means:

• we define goals up front with you—personalized, customized, tailored to you

• we rely on people, not processes. All Trusted Advisor Coaches are certified by Charles H. Green. They are intimately familiar with the Trust-Based programs, and have a long track record of successful coaching. The superb content and coaching skills of our coaches are at the heart of our approach

• we collaborate on your behalf: our coaches meet together monthly to discuss specific learnings, problem-solve, hone our own skills, and share best practices for the benefit of all our coaching clients; client confidences are maintained as appropriate

• our primary purpose is to help you, your people and your firm, be more successful: if we do this, we will succeed as well. If we do not do this, nothing else matters

Trust Coaching: Delivery

We offer Trust Coaching individually, in groups within companies and in groups from different companies. We are flexible by design, because our goal is to meet your needs, not to fit our program into your organization.

Terms: We suggest minimum terms of 6 months, so that goals can be defined and accomplished. However, agreements are cancellable at any point and for any reason, payable only for fees accrued to date of cancellation .

Group coaching is done by phone, or in person, around individual issues, or shared challenges. Group members may be intact work teams, or otherwise as we design together. All groups are small cohorts (four to eight people, maximum) that convene at regular intervals for anywhere from 45 to 90 minutes at a time. Pricing is on a situational basis; ask us.

Individual coaching: think of it as an "all you can eat" menu, at a flat monthly rate. Most people most of the time will average a meeting per week, about 2-3 weeks per month. Sometimes you'll use more, sometimes less; we will accommodate your needs. We also allow time for between-meeting emails and spot calls, as well as for review and editing of written communications and materials.

Trust Coaching: Meet Our Coaches

Each of our coaches meets our stringent standards of being a superb coach, and mastery of Trusted Advisor concepts and approaches both academically and in their own lives. We live what we teach and are thrilled to share it with you. Coaches are selected and personally certified by Charles H. Green in the Trusted Advisor and Trust-Based Selling approach.

Depending on the needs of your organization, Charles Green will work with you to choose the right design and coach(es) for your team. Our coaches' bios and expertise are available here: Charles H. Green, Andrea Howe, Mark Slatin, Stewart Hirsch and Toby MacKelden.