A Contender for Worst Business Advice of 2008
by Charles H. Green on Thursday, November 13, 2008 (post #369)
If your customers trust you, that’s good, right? Like, really good?
So suppose you wanted to ruin trust with your customers. What would you do to destroy trust?
• You might try lying to the client.
• You might try saying one thing and doing another.
• You could try keeping secrets from the customer.
• You could refuse to answer direct questions.
• You could actively prevent your customers from learning about cost-saving solutions.
Incredibly, these are specific recommendations made by a business blog, Drooling for Dollars (the name tells you something), in a post titled “A Successful Businessman Keeps Secrets From His Clients.”
In this post, the author offers nuggets like “never let a client know your hourly rate,” “tell your client that the work will be completed in 3 weeks although you get it done in 3 days,” and talks about “those irritating and annoying clients who ask too many questions before making a deal.”
It’s good to answer some questions, says the piece--it helps build trust. But don’t go overboard with it—trust could ruin you if those nasty competitors called “customers” find out too much.
The author summarizes: “There are pieces of information you should never reveal to your client, no matter how many times they ask or how much they insist you [sic].”
Uh huh? Really?
Anyone wanna help me shoot some fish in a barrel? The comment section is right below.
Charles H. Green is founder and CEO of Trusted Advisor Associates; read more about Charlie at http://trustedadvisor.com/cgreen/
posted in Trust-based Selling, Building Trusted Advisors








January 2009
peter vajda said
www.spiritheart.net
Hi, Charlie,
For me, the name of the blog is very telling: "Drooling for Dollars". I think about "blind ambition" and how being blinded by ambition -or dollars - places a veil over our true and real authentic self so we show up "doing what have to do" to "succeed", often jettising those qualities and capacities like trust, honesty, openness, etc., that otherwise would support open, honest and trusting communication and relationships.
The photos in your graphic communicate, "Who will I be today?" "What mask will I wear today?" in order to do what it takes to make the sale (i.e., satiate my drooling self)? The dollar has becomes the Pavlovian bell.
Forgetting "who I am" and being fake, phony and duplicitous to make a buck usually results in biting one's self in the butt in the long run....again, it's that Karma thing..
posted on Thursday, November 13, 2008